The Hottest New Action Figures of 2025: Upcoming Releases to Watch

Introduction

The year 2025 is shaping up to be one of the most exciting years in recent memory for action figure collectors. From long-awaited fan-favorites to innovative new sculpts, toy companies are pulling out all the stops to deliver must-have releases. Whether you’re into Marvel Legends, Star Wars Black Series, Masters of the Universe, or NECA’s horror lines, there’s something on the horizon for everyone.

In this post, we’ll highlight the biggest upcoming action figure releases of 2025, complete with details on what makes them special, where you can find them, and which ones are likely to sell out fastest.

Marvel Legends 2025 Lineup

Hasbro’s Marvel Legends line continues to dominate the collector scene, and 2025 looks to be no exception.

Key Releases:

• X-Men ‘97 Wave 2 – Inspired by the Disney+ series, this wave expands with Rogue, Magneto, and Morph in updated animated styling.

• Spider-Verse Wave – Expect figures from Across the Spider-Verse Part 2, including a deluxe Spot with portals and accessories.

• MCU Avengers Anniversary Figures – Celebrating 15 years of the MCU, Hasbro is reissuing and upgrading classic figures with new sculpts and paint apps.

hasbro marvel legends

Collector Tip: Preorders for these waves are expected to open at Hasbro Pulse, Amazon, and BigBadToyStore.

Hasbro Star Wars: The Black Series 2025

Lucasfilm is keeping fans fed with new content, and Hasbro is matching that energy with fresh figures.

Key Releases:

• The Mandalorian Season 4 Figures – Din Djarin (updated armor), Grogu with hover pram, and Moff Gideon in full battle gear.

• Prequel Jedi Collection – Fans of the prequels will be thrilled with Jedi Council members like Ki-Adi-Mundi and Shaak Ti.

• 40th Anniversary Ewok Village Playset – A deluxe throwback release for Return of the Jedi enthusiasts.

Collector Tip: Convention exclusives are almost guaranteed—SDCC 2025 may debut a hologram Emperor or chrome-finished Mandalorian helmet.

McFarlane Toys DC Multiverse

Todd McFarlane’s DC Multiverse line has been one of the most consistent sellers in the past few years.

Key Releases:

• Kingdom Come Superman & Wonder Woman – With hyper-detailed sculpts based on Alex Ross’s iconic art.

• Batman: The Animated Series Anniversary Pack – Reimagined with modern articulation but retro paint schemes.

• Arkham Knight Deluxe Figure – Loaded with accessories and alternate heads for display options.

Collector Tip: Walmart and Target will both receive exclusives, often with unique variants.

NECA 2025 Horror and Pop Culture

NECA continues to serve horror fans and pop culture lovers with high-quality, highly detailed figures.

Key Releases:

• Halloween Ends Michael Myers Ultimate Figure – Final form of the iconic slasher, with multiple head sculpts.

• TMNT Mirage Comics Wave 5 – Featuring fan-requested characters like Rat King and Leatherhead.

• Chucky 2-Pack – Featuring Good Guy Chucky and Battle-Damaged Chucky with swappable accessories.

Collector Tip: NECA’s online exclusives are notoriously short-windowed—sign up for notifications directly from NECA’s store.

Masters of the Universe (Mattel Creations)

He-Man and the gang are back in a big way, with Mattel keeping the nostalgia strong.

Key Releases:

• Origins Snake Men Wave – Includes Snake Face, Rattlor, and King Hiss.

• Masterverse Movie He-Man & Skeletor – Inspired by the 1987 live-action movie starring Dolph Lundgren.

• Castle Grayskull Reissue – A deluxe edition with updated paint apps and packaging.

Collector Tip: Mattel Creations often drops limited-run items—expect instant sellouts, so have your payment details ready.

Other Toy Lines to Watch in 2025

• Super7 Ultimates! – Expect new waves from Thundercats, Power Rangers, and The Simpsons.

• Mezco One:12 Collective – Confirmed new releases include Blade, Wolverine, and Dracula.

• Hot Toys (Sixth Scale) – Anticipated releases include Star Wars Ahsoka figures and Spider-Man: No Way Home villains.

Conclusion

The action figure scene in 2025 is loaded with potential grails for collectors. Whether you’re a die-hard Marvel fan, a DC loyalist, or someone who just loves great sculpts from NECA or Mattel, there’s something coming that deserves a spot on your shelf.

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